What I do

I design products and businesses. I use the design process to evaluate experiences and think solutions through. Often, opportunities are found and become business ventures worth pursuing. I am a design-entreprenour. I use the process of design thinking to create meaningful experiences.

Who I Work With

I work with people who seek to innovate and companies that want to stand apart. I work with large fortune 500 companies, startups, and inventors that want to bring their ideas to market,

HP2
Kensington2
Leapfrog2
Logitech2
Logitech2
Logitech2

My Approach

In either product design or business strategy, I use the design thinking framework and mindset to turn questions into opportunities and opportunities into ventures.

The inherent value of a product or service is that it makes a persons' life easier (functional innovation), a person has a positive emotional engagement (emotional innovation), and pushes the boundaries of how the product is made or how it gets in the hands of consumers (process innovation). In the end, the solution (experience innovation) is born from the intersection of desirability, viability, and feasibility.

Companies I’ve Started

Design, Manufacturing and Technology

ENBRITE DESIGN

A product design firm that helps companies create value through innovation.

ENBRITE HEALTH

A manufacturing startup that makes masks and respirators and their procurment easier.

I work with people who seek to innovate and companies that want to stand apart.