Collaborate to Scale
For established teams pivoting or entering new markets.
Endrit Hajno / Operating Record
Product Leader. Founder. Systems Thinker.
I work across design, engineering, and business to bring clarity to complex product systems. Across startups and organizations like Amazon Ring, that clarity is what aligns teams, sharpens decisions, and gets products shipped.
Senior Technical Product Manager at Amazon Ring.
Principal at Enbrite Design, guiding pivots and new market entry.
Founder of Prosper Finance, shipping founder-first financial workflows.
Senior Technical PM at Amazon Ring. Founder of Prosper Finance. Principal at Enbrite Design.
Full operating history on LinkedInBring Ideas to Life
For founders turning raw concepts into shipped products.
Experience across teams and brands including
Operating Frameworks
Mental models for clarity.
These are the working models I use to strip away the noise. They help teams frame the actual opportunity, surface ground-level insights, and move from endless debate into shipped outcomes.
The Trinity of Innovation
This is the baseline filter for every product decision. For a product to survive, it must make human sense, technical sense, and business sense at the exact same time. If one is missing, the system breaks.
Framing the Opportunity
You cannot solve a problem if you've framed it incorrectly. I use divergent thinking to explore the full scope of the business challenge, then ruthless convergence to isolate the single opportunity actually worth executing.
Where Value Emerges
Real insight doesn't come from a dashboard; it comes from observing actual friction. Looking closely at what people say, think, do, and feel reveals the underlying tension—and resolving that tension is exactly where value is created.
Philosophy
Clarity is the lever.
Early startup work made one thing obvious: design without business reality is decoration. Products survive when customer need, technical constraints, and financial logic align.
At scale, clarity is the hardest problem in the room. When intent is fuzzy, alignment breaks. Teams churn. Decisions stall. Momentum dies.
It is easy to build something no one wants. I’ve done it. Founders earn judgment by reading the market early, dropping ego fast, and adjusting before the business pays the price.
The Full Framework
Beyond Silos
A deep dive on why intent now matters more than execution, how teams can escape broken corporate structures, and the exact skills required to orchestrate systems in the post-silo era.
Read the ManifestoCurrent Venture / Builder Mode
Prosper Finance
Prosper Finance is an AI-driven bookkeeping platform built for founders who want financial clarity without operational drag. Routine work should automate. Exceptions should surface fast. Books should stay clean. Prosper reflects how I build products: reduce friction, remove noise, and focus attention where judgment actually matters.
Bootstrapped and founder-led.
Automate routine, surface only the decisions that matter.
Not for accountants; for people who want to focus on building their company.
Contact
Start with the real problem.
Most teams do not have a solution problem. They have a definition problem. Lack of clarity destroys alignment, slows decisions, and weakens execution. If you are building a product, untangling a system, or pressure-testing a concept, send the raw problem. If you just have a perspective worth exploring, send that too.