ENDRIT HAJNOContact ↗

I build products and businesses around problems worth solving.

I am based in Philadelphia, and my work spans product leadership at Amazon Ring and independent businesses built from the ground up.

Endrit Hajno working at a table

How I choose the work

I start with the problem.

I pay attention to friction that repeats: work that drains attention, important information scattered across systems, personal meaning reduced to generic content, and essential plans buried in complexity.

That approach shapes my design practice and the products I build in finance, property, personal meaning, and family planning.

Independent companies

What I am building.

The group includes a product design practice and four businesses built around specific problems.

Enbrite Design markEnbrite DesignActive practice
Homepage of the Enbrite Design studio siteLive site · enbritedesign.com ↗

The problem

A product idea becomes valuable when vision, engineering, and market reality move together.

Founders and established teams need a clear path from opportunity to a product that can be engineered, manufactured, and chosen by customers.

The response

Enbrite Design

Enbrite Design brings research, industrial design, engineering, prototyping, and manufacturing into one hands-on practice that carries products from first sketch to retail shelf.

Independent product design practice. Established 2008.Visit product ↗
Prosper Finance markProsper FinancePrivate beta
Prosper Finance website showing its bookkeeping decision workflowLive product · Prosper Finance ↗

The problem

Founders deserve clean books with their attention reserved for real decisions.

Bookkeeping demands repetitive attention from the people with the least time or patience for it. Transactions pile up, questions bounce through email, and the CPA sees the business too late.

The response

Prosper Finance

Prosper keeps the founder and CPA inside one decision loop. Routine activity is organized, exceptions surface for a human call, answers stay attached to the source, and the monthly handoff arrives clean.

For founders who want their energy in the business.Visit product ↗
Flagstone markFlagstoneLive
Flagstone website for Philadelphia property intelligence reportsLive product · Flagstone ↗

The problem

Every property carries a history that buyers deserve to see before closing.

The revealing details live across permits, violations, taxes, deeds, crime data, flood maps, and city systems. Bringing them together creates a clearer picture of the property and its risk.

The response

Flagstone

Flagstone checks the official sources and turns them into one free, plain-English property report, so buyers can discover the risk before they inherit it.

Find the dirt before buying. Free for everyone.Visit product ↗
Nocturne markNocturneLive
Nocturne website showing its personalized birth chart experienceLive product · Nocturne ↗

The problem

Meaning becomes powerful when it reflects the whole person.

People turn to astrology to make sense of patterns, relationships, and timing. Generic sun-sign content compresses a complex person into a broad category, leaving deeper context unexplored.

The response

Nocturne

Nocturne begins with the person’s real birth chart, then combines precise astronomical data, conversation, and memory to create an interpretation that can become more personal over time.

A personal system for creating meaning.Visit product ↗
Airlooms markAirloomsAttorney review
Airlooms product login for its estate planning workspaceCurrent product · Airlooms workspace ↗

The problem

Every family deserves an estate plan that reflects how they actually live and care for one another.

Legal language, cost, and standardized family assumptions make essential planning difficult to begin. Unmarried partners, blended families, chosen family, and other real structures deserve thoughtful support.

The response

Airlooms

Airlooms is an approachable, state-grounded path to estate-planning documents that helps more people express who matters, what should happen, and how their family actually works.

Approachable plans for families as they really are.Visit product ↗

The path

How I got here.

Design education, independent craft, product leadership, and businesses of my own.

2024–NowIndependent products and businesses

Where I create and operate independent products and businesses, including Prosper, Flagstone, Nocturne, and Airlooms.

2021–NowAmazon Ring

Where I lead product vision across hardware, software, and customer experiences at scale.

2008–NowEnbrite Design

Where I shape beautiful, coherent customer experiences across physical and digital products, bringing aesthetic judgment and craft to every expression.

2006Pratt Institute

An Industrial Design degree where I developed the foundation for how I see, make, and solve.